Digital marketing assistant

Your Missions

Reporting to the Digital Marketing Manager, the Digital Marketing Assistant is in charge of guaranteeing the correct implementation of EXKi’s digital communication and marketing efforts in all digital channels used by the brand (social networks/EXKI website…). His/her goal is to increase the awareness and reputation of the brand, boost traffic (both on social networks and in the restaurants) and improve customer satisfaction.

 

More specifically:

  • He/she is expected to create and distribute internal and external digital contents on all digital channels (social media, website, newsletters…) related to recruiting, traffic, customer loyalty, and so on. It is also his/her mission to encourage and manage engagement, answering customers’ comments on digital channels under the supervision of the Digital manager, as well as to analyse and optimise all digital actions in collaboration with his/her manager.
  • Besides daily community management, he/she will coordinate future program(s) related to EXKi’s internal/external ambassadors (Rethink 2.0, Green Card 2.0), developed in collaboration with the Digital Manager and both Marketing and IT teams.
  • He/she will constantly monitor the brand's reputation, the activity of the competition and digital trends, providing monthly summaries and recommendations.
  • He/she will maintain and grow EXKi’s “Employer Brand” on social media, in tight collaboration with EXKi’s HR team.
  • More generally, he/she will take responsibility for the implementation from A to Z of the missions entrusted to him/her, under the supervision of the Digital Marketing Manager.

In conclusion, the Digital Marketing Assistant accompanies the consumer journey before, during and after its visit to our restaurants, anticipating and amplifying the POS actions. He/she will do so via targeted, efficient and relevant digital marketing and communication activities, in line with EXKi’s brand positioning.

KPIs will be measured based on customer satisfaction and brand NPS among its target audience, as well as on the positive evolution of digital and POS traffic, awareness, reputation, engagement, frequency and preference.

 

Focus 1: website, application and mobile site

The descriptions below apply to all devices:

  • Manage the EXKI brand’s website{s) in Europe (back and front office)
  • Contribute daily to the website
  • Create contents together with the marketing and communication team
  • Help set up the strategy in terms of website usage and evolution
  • Manage analytical tools related to web performance (Google analytics…)
  • Help set up actions to increase the visibility of the site on the web (SEM, SEO, back-links…)
  • Help manage the e-commerce click & collect platform
  • Consult, if need be, other Support Teams in order to enrich the currently available contents

 

Focus 2: community management

  • Manage EXKi’s social networks on a daily basis (ex: Facebook, Instagram, Twitter, YouTube...)
  • Follow a content calendar in line with EXKi’s news
  • Help with the implementation of the brand’s good practices on social networks
  • Answer to all interactions from customers on all proprietary networks
  • Interact with the digital correspondents of the brand (indirect networks) and exchange good practices

 

Focus 3: reputation and monitoring tools

  • Analyse the data collected via reporting tools and create reports
  • Help set up an action plan based on the results provided by the reporting tools
  • Manage the e-reputation of EXKi on the web (answer to customers, moderate posts, filter photos…)
  • Alert the Digital Marketing Manager and the operational teams when required by a situation

 

Focus 4: Client relationship for digital channels

  • Receive and promptly treat all messages received from clients
  • If the message concerns another service, ensure the good delivery or redirection to the correct service
  • Ensure follow-up and reporting of all messages
  • Set up corrective actions on digital channels if necessary

 

Focus 5:  CRM / CAM tools

  • Help set up tools allowing for a better identification of target audiences and data collection
  • Be proactive in proposing transversal solutions to identify and retain customers across all channels (on premise and on the web)
  • Help managing the customer retention and reward system
  • Communicate with customers regularly via a Newsletter reporting on news related to our restaurants

 

Your personal qualities

  • Higher education in marketing and/or communication with specialisation in digital marketing
  • Digital native. Interested in new technologies and in the Horeca sector
  • Proactive, creative, team player
  • High sense of responsibilities and of priorities, customer- and result-oriented
  • Rigorous and dependable
  • Excellent written expression
  • A first digital experience is an advantage
  • French or Dutch native speaker with a good command of the second language. Advanced knowledge of English.

 

Your benefits

A competitive salary package in a pleasant work environment where individual development is valued.

 

 | Please send your resume and a cover letter to opo@exki.com |